I had always wanted to expand to beauty, but I knew I wanted to be able to translate my design aesthetic in an authentic way.

I had an appreciation for clothes and style starting at a young age, my mom was always very fashionable and I loved playing dress up in her closet. So I think my passion for design was always there.

I always take a less-is-more approach to my routine, and use products that create a sun-kissed glow that can transition from day to night.

I find NY very inspiring, there is an amazing energy and flow of creativity in NY like nowhere else.

I had always wanted to expand to beauty, but I knew I wanted to be able to translate my design aesthetic in an authentic way.

Once I graduated from NYU, I started making custom vintage tees for my friends and it just took off from there.

I'm not a make-up person, I always take a less-is-more approach to my routine. Less is more: "no makeup" makeup.