Scent is the only sense that bypasses the conscious hypothalamus filter of the brain. It triggers an instant, uncontrollable reaction. I am also a big believer in the power of transformation, and I believe in giving women the tools to become the most beautiful, powerful, and confident versions of themselves. I always say look good, feel good, and smell good!

While at first it seemed like a depressing realization, I soon realized that makeup is powerful - it's every woman's secret weapon.

Don't choose anything that's two tones lighter than your natural lip tone, and make sure there's a little pink in the hue so it doesn't look too washed out.

You can ignite the senses and directly alter their state of mind and body through this scent, sparking a subliminal key to attraction.

Makeup can give you the confidence to...change your job, move abroad, get a pay raise.

I was shocked to find out that only 50 percent of women do not engage with makeup and the reasons are: They don't know how to use it, they don't know what suits them, they don't have the time.

What really drives me is sharing the power of makeup with every woman.