Scent is the only sense that bypasses the conscious hypothalamus filter of the brain. It triggers an instant, uncontrollable reaction. I am also a big believer in the power of transformation, and I believe in giving women the tools to become the most beautiful, powerful, and confident versions of themselves. I always say look good, feel good, and smell good!

Makeup can give you the confidence to...change your job, move abroad, get a pay raise.

Every woman deserves a man to ruin her lipstick, not her mascara

Scent is the only sense that bypasses the conscious hypothalamus filter of the brain. It triggers an instant, uncontrollable reaction. I am also a big believer in the power of transformation, and I believe in giving women the tools to become the most beautiful, powerful, and confident versions of themselves. I always say look good, feel good, and smell good!

I discovered makeup when I was 13, and it changed my life. I started wearing mascara, and overnight, people reacted to me in a very different way - I was more popular and I felt more confident.

The scent changes the way you feel about yourself, the energy, and the aura you emit, but also directly changes the way others respond to you.

I was shocked to find out that only 50 percent of women do not engage with makeup and the reasons are: They don't know how to use it, they don't know what suits them, they don't have the time.