I think sometimes when you look long term, you kind of forget to take care of what you have to take care of on a daily basis. We're into short-term goals more than long-term goals.
Chip KellyIf your expectations aren't to be the best, then... you know, nobody rises to low expectations.
Chip KellyThere's a lot [of coaches], and I think in this profession, none of us invented this game, we got it from someone else, and if there's an idea, there's probably never been an original idea in football.
Chip KellyI think your goal is to win every single game you play. ... I'm not a guy that just puts a number on it and says we're going to do this, or makes a bravado statement like, "We're going to the playoffs and I guarantee it." I'm not a guy that talks about what we're going to do. I'm just, "Let's do it." And what it is is, we need to work extremely hard.
Chip Kelly