Customers long to interact with - even relate to - employees who act like there is still a light on inside.

Trust is something that happens within people only when it is created between people.

Customers who are merely satisfied remain your customers only as long as everything goes their way.

Loyal customers, they don't just come back, they don't simply recommend you, they insist that their friends do business with you.

Customers long to interact with - even relate to - employees who act like there is still a light on inside.

Giving advice is like playing pinball: only by pushing and pulling can you encourage the ball to go in a new direction and increase your score. But too much pushing and pulling can cause a tilt and stop the game.

People who lie, cheat and steal in relationships are communicating that they have such an inferior view of themselves that they are not worthy of another's trust.