If you want to be around in 10 years you've got to do something to differentiate yourself from the pack.
Chris EvansI didn't realize - you think you are doing a movie but then you realize it's a Columbia Pictures movie so it's probably going to have some publicity. Then you see a billboard and it's like, 'God! I'm on a billboard!' It doesn't hit all at once, it kind of unravels itself and it's still unraveling.
Chris Evans