People in the U.S. are more cranked up on pharmaceutical drugs than any other culture in the world today. I want people using safer medicine. And that means plant medicine.

You need to understand plant chemistry, be inured to discomfort and awesomely flexible. When something breaks down-the plane, the boat, you just have to roll with it.

Every herbalist has their favorite plant. Mine is Rhodiola rosea.

A man doesn't need a study to know if he's feeling amorous. There is no such thing as a placebo erection.

On the other side of the spirit veil, I spend more than a little bit of time researching the hallucinogens. I personally believe ayahuasca is also the greatest natural healing agent, period.

You don't have to do something exotic to enjoy the benefits of natural healing agents. So many things in your kitchen - common spices, common herbs and foods - have powerful healing agents as well.

For a product to really be sustainable, it's really got to deliver the goods for the end user. That drives the whole rest of the equation.