Even the Beatles lived their lives as a soap opera.

You can get too bogged down in technology and you can sort of forget what it is you were trying to do. And with the Pet Shop Boys it's primarily about the songs, it's about song writing.

When West End Girls came out on import, I was a student at Liverpool University. I'd go to a club in Liverpool and it would come on, and I'd be really embarrassed.

Yes, it's a very difficult thing to do, to promote a record, do television shows, and to still want to remain private, it's really quite difficult to explain to people what you're trying to do. I mean I'd actually quite like to be a recluse, but you know, you've got to promote the record as well.

I don't think you ever know in yourself whether you have gone mad. You exist in a bubble. There comes a point where you suddenly feel not really a part of the world, you're just passing through.

Love Comes Quickly is our favourite record ever, and it did really badly.

I always have a very strong sense of shaming oneself, and you can do that a lot in the public eye, so it's best avoided at all costs I think.