Fragrance is so intimate for a lot of women - it's your essence, your identity.

I like my customer to be fierce.

I'm really not a fascist. Everyone wears what they feel great in, or comfortable with. It's a beautiful day, you have an armless shirt: it goes with flip-flops.

My favorite sound is definitely mules. If it was an instrument, it's really pingthe touch of the black keys of the piano.

The heel is engineering in itself. This little thing that supports the human weight has to have a precise balance.

Boredom is a concept that I don't understand.

I wanted to create something that broke rules and made women feel confident and empowered.