When Gwyneth Paltrow wore a dress of ours, that was probably our number one best seller besides when the lovely Mrs. [Michelle] Obama wore our dress.

The bows, the polka dots, the color, the playfulness - you don't have to over do it. You just have to be able to style it in the right way.

The thing is, if you're a designer, then you want to constantly push yourself and your designs. When we make a new collection, we're changing shapes, we're changing patterns. We get a dress on a model, and it's our first time seeing what the dress really looks like on a woman's body.

For me I'm a luxury brand trying to prove to people and the industry that it's not about being a TV celebrity in any which way, it's about being a designer and having a business and being successful at that.

Fabrics and lining make a big difference in the garment. If you're buying an expensive trench coat, and it's lined in something cheap, it doesn't feel as nice.

We found the time and we put in the effort because being a label that different women can wear is really important to us.

And even with traditional fashion models, where it's their job to be a certain size and a certain proportion, you have to make adjustments once you see your clothes on a real live person. Now imagine doing that with more sizes, more proportions. You really have to play with every piece. So timing is a big part of it. You have to make the time.