Playboy strategically selected the Forum Shops at Caesars in Las Vegas to debut our first U.S. store because it is one of the most successful retail shopping destinations in the world. It is clear that Playboy and Las Vegas are a powerful match, presenting the chance for consumers and visitors to experience all of the glamour, sexiness, style and fun associated with both.
Christie HefnerWith the strong global appeal of the Playboy brand and the differentiated content offered, we have built a men's destination site with multiple revenue streams, including e-commerce, advertising, subscription and pay-per-view, ... In addition, our recent acquisition of the Spice brand gives us an opportunity to create a separate site, cross-promoted with the Spice TV network.
Christie Hefner