Once women begin to question the inevitability of their subordination and to reject the conventions formerly associated with it, they can no longer retreat to the safety of those conventions. The woman who rejects the stereotype of feminine weakness and dependence can no longer find much comfort in the clich? that all men are beasts. She has no choice except to believe, on the contrary, that men are human beings, and she finds it hard to forgive them when they act like animals.
Christopher LaschAdvertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.
Christopher LaschThe best defense against the terror of existence are the homely comforts of love, work, and family life, which connect us to a world that is independent of our wishes yet responsive to our needs.
Christopher Lasch