Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.

Progressive rhetoric has the effect of concealing social crisis and moral breakdown by presenting them as the birth pangs of a new order.

The left ask people to believe that there is no conflict between feminism and the family.

Most people no longer live in nuclear families at all.

The family wage has been eroded by the same developments that have promoted consumerism as a way of life.

Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.

Personal disintegration remains always an imminent danger.