In our society, daily experience teaches the individual to want and need a never-ending supply of new toys and drugs.

The left dismisses talk about the collapse of family life and talks instead about the emergence of the growing new diversity of family types.

Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.

A child's appetite for new toys appeal to the desire for ownership and appropriation: the appeal of toys comes to lie not in their use but in their status as possessions.

It's not about winning. It's the enjoyment of doing it - it gets your brain going.

The left sees nothing but bigotry and superstition in the popular defense of the family or in popular attitudes regarding abortion, crime, busing, and the school curriculum.

Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.