Try the meditation of the trail, just walk along looking at the trail at your feet and don't look about and just fall into a trance as the ground zips by," Kerouac wrote. "Trails are like that: you're floating along in a Shakespearean Arden paradise and expect to see nymphs and fluteboys, then suddenly you're struggling in a hot broiling sun of hell in dust and nettles and poison oak... just like life.

Running should be free, man.

There are two goddesses in your heart,” he told them. “The Goddess of Wisdom and the Goddess of Wealth. Everyone thinks they need to get wealth first, and wisdom will come. So they concern themselves with chasing money. But they have it backwards. You have to give your heart to the Goddess of Wisdom, give her all your love and attention, and the Goddess of Wealth will become jealous, and follow you.” Ask nothing from your running, in other words, and you’ll get more than you ever imagined.

He was onto something. Something huge. It wasn't just how to run; it was how to live, the essence of who we are as a species and what we're meant to be.

The words of the social critic Eric Hoffer were ringing true: "Every great cause begins as a movement, becomes a business, and turns into a racket."

We are the biggest sissies in the jungle. Every other animal is stronger than we are - they have fangs, they have claws, they have nimbleness, they have speed. We think Usain Bolt is fast - Usain Bolt can get his ass kicked by a squirrel.

Blaming the running injury epidemic on big, bad Nike seems too easy - but that's okay, because it's largely their fault.