If you have ever sat in a focus group in a swing state, you are 100% certain that most soft partisans make up their minds on who to vote for based on things that are totally outside of an understanding of issues.
Christopher Michael CillizzaOf course, with the last ads shipped and the last polls conducted, there's not much to do but try to read the tea leaves. And from what Democrats are seeing, it doesn't look good. At all.
Christopher Michael Cillizza