The cost of failure is really high when you're contributing as yourself.
When we think of memetic culture, it is the sausage factory of the old days.
A racing horse is not like a machine. It has to be tuned up like a racing car.
Areas with lots of college students/young people can be a minefield, so I tend to avoid them.
I don't agree with everything Facebook does or Mark Zuckerberg's stance on identity, but he's a nice and extremely smart guy who believes in what he's doing.
Facebook does social really well, but continues to fail at community.