McDonald's offers a king's ransom to any hip-hop artist who is able to put Big Mac into a song. MTV - and more to the point, Viacom - is succeeding in extending a teenage life to twenty-nine or even thirty-one years old. It is about extending this market and removing any intelligent substance in the music.

We were coming out of the black community with this thing called rap music, which was basically black men yelling at the top of their lungs about what we liked and what we didn't like. It was disturbing to the status quo. It really shook things up. And those in power didn't know what to make of us, but they knew that we had to be silenced, stopped in any way from expressing our outrage.

Oh, America is slipping away from the rest of the consciousness of the planet - slipping away.

My work throughout my life is always representative of the time we live in. It's all about keeping it in order and keeping it in gear.

Some artists are told what to like and told definitions of what the music business is. That's a problem. Music is artistry, and you want your music heard, your act known. But artists don't know. They are ignorant the minute they sign a contract.

A visit to the hood through a record, or through a video, or through a film, is a lot safer than actually visiting the people in real life. It became a business model. It became a revenue engine that, you know, you can get to the hood without ever going there.

We didn't invent music, so it's been here for a reason, and it has powers for a reason. So we should pay attention to it, because we might not know the clear answers but we should at least acknowledge that it is something there. To not be playin around with it.