Corporations have steered the industry into what it wants, and a lot of times they will make artists record what it wants or to make songs talk to who they want to talk to. But sometimes the heart and the head have to be able to talk and deal with a situation that's evident.
Chuck DWhen we worked on Ice Cube's Amerikkka's Most Wanted album. Before we talked studios, beats, or lyrics, I said, "Two rules: Only say what you're able to vouch for. Number two, never repeat yourself twice, because we makin' an album that people will play over and over.
Chuck DAlternative spaces, independent media, satellite, these all provide some tools by which we can work more independently and deal more directly with communities we hope to reach. Distribution is key, and finding alternative ways to do that with new media is critical.
Chuck DKnowledge, wisdom, and understanding don't come out of the microwave. You got to keep moving forward because the evil doesn't sleep.
Chuck D