You can't force inspiration. It's like trying to catch a butterfly with a hoop but no net. If you keep your mind open and receptive, though, one day a butterfly will land on your finger.
Chuck JonesI'm not a believer in putting designers off in an ivory tower. They need to have a voice at the table so they can identify where and why design can make a difference. We also need to understand the business issues. If we don't make our numbers this quarter, we don't earn the right to do something cool the next time.
Chuck Jones