Public taste changes and the aesthetic of a culture changes over time, so the idea isn't to appeal to the aesthetic of the moment and what people will like right now; the idea is to somehow keep yourself in the public memory so that as taste evolves it will eventually come to embrace your thing. So, it's about writing to be remembered rather than writing to be liked.
Chuck PalahniukThe evil queen was stupid to play Snow White's game. There's an age where a woman has to move on to another kind of power. Money, for example. Or a gun.
Chuck PalahniukYou have no idea what it is like to constantly disappoint people. You see it the moment you meet them. You see in their eyes that they expected something so entirely different, and here they are meeting you.
Chuck Palahniuk