There was no active, conscious decision-making point, just a gradual realization over time that I'm very happy minus children and marriage.

I realized I was an attractive older woman who never wanted to settle down.

I realized relatively early on that I had no desire to be a mother whatsoever. I actually love children, but specifically other people's.

It took a woman to actually do something about the lack of women in creative departments.

When we launched If WeRanTheWorld, I said to my team, I want us to innovate in every aspect of how we design and operate this as a business venture, as much as the web platform itself - because I want us to design our own startup around the working lives that we would all like to live. Women and men alike.

I like to stand out and make a statement.

People love advertising in particular but they hate advertising in general.