My personal cause and platform, if you like, is women's rights and women's issues.

I like to describe myself as a proudly visible member of the most invisible segments of our society - older women.

Client companies and advertising agencies are old-world-order places. The systems and processes and structures come from a time when you shot the TV commercial, then you did the print ads, then you did everything else - including the website. Everything has changed, but the systems haven't.

Women challenge the status quo because we are never it.

I have a low tolerance for people who complain about things but never do anything to change them. This led me to conclude that the single largest pool of untapped natural resources in this world is human good intentions that are never translated into actions.

Despite their good intentions, today's businesses are missing an opportunity to integrate social responsibility and day-to-day business objectives - to do good and make money simultaneously.

The single largest pool of untapped resource in this world is human good intentions that never translate into action.