We love the flexibility that print and digital formats give us, and diving deep on a print feature can be one step in a longer project that generates a lot of digital stories.

We love the flexibility that print and digital formats give us, and diving deep on a print feature can be one step in a longer project that generates a lot of digital stories.

Broadly speaking, in the past few years, we've more than doubled the editorial staff [in Mother Jones], as part of ramping up daily operations that have resulted in huge gains in audience, a slew of awards, new multimedia endeavors, and of course scoops like the 47 percent.

Print works! It works as a business proposition - our print readers [of the Mother Jones] not only provide revenue in the form of subs and ads, but they are a core part of our donor community; 10 percent give us a donation on top of their subscription; that's about the same rate as NPR gets from its listeners.

We started out covering income inequality in the magazine [Mother Jones], but that ongoing body of work positioned - and sourced - us well to put both Occupy and the 47 percent in context.

We've investigated the gun lobby and its political donations and how it spread the Stand Your Ground laws from Florida.

It is a great vehicle for storytelling, especially for a certain kind of exhaustively reported, painstakingly fact-checked, and beautifully produced narrative.