The dogma of cultural relativism is challenged by the very people for whose moral benefit the anthropologists established it in the first place. The complaint the underdeveloped countries advance is not that they are being westernized, but that the westernization is proceeding too slowly.
Claude Levi-StraussIn the old days, people used to risk their lives in India or in the Americas in order to bring back products which now seem to us to have been of comically little worth, such as brazilwood and pepper, which added a new range of sense experience to a civilization which had never suspected its own insipidity... From these same lands our modern Marco Polos now bring back the moral spices of which our society feels an increasing need as it is conscious of sinking further into boredom, but that this time they take the form of photographs, books, and travelers tales.
Claude Levi-StraussCivilization has ceased to be that delicate flower which was preserved and painstakingly cultivated in one or two sheltered areas of a soil rich in wild species ... Mankind has opted for monoculture; it is in the process of creating a mass civilization, as beetroot is grown in the mass. Henceforth, man's daily bill of fare will consist only of this one item.
Claude Levi-Strauss