Steve Jobs and Apple taught us that profit is not the ultimate goal, but rather a consequence of something greater.
Clayton ChristensenWatching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.
Clayton ChristensenIf the technology is disruptive, on the other hand, the odds are that at the end of the transition, the leaders will have been toppled and new companies will be on top.
Clayton ChristensenThe mistake managers often make is defining their industry too narrowly. Digital's market share in the minicomputer market stayed very robust even as it fell off the cliff. Disruption seems to come out of nowhere, but if you know what to look for, you can spot important developments well before the market does.
Clayton Christensen