The best strategy is a balance between having a deliberate one, and a flexible, or emergent strategy.

...it's easier to hold to your principles 100% of the time than it is to hold to them 98% of the time.

By the time it becomes obvious that a technology will have truly disruptive impact, it is often too late to take action. This is one reason why we are such advocates of using theory to try to analyze industry change. Conclusive evidence that proves that a company needs to take action almost never exists. In fact, the data can fool management, lulling them into a false sense of security.

People still cling to this belief that innovation is just random and unpredictable. But if you look closely, there are some real patterns. The companies that recognize and take advantage of those patterns have the real opportunity to create competitive advantage.

Disruptive innovations create jobs, efficiency innovations destroy them.

The outsourcing gurus have been driving the theory, and they are saying everybody ought always to do this. But it is really contingent on where you are on the spectrum from "not good enough" to "more than good enough," relative to each tier of the market.

There are direct paths to a successful career. But there are plenty of indirect paths, too.