We are all trained to be data driven people, but no hard data exist about the future. Therefore, the only way to look into the future with any degree of accuracy is to use theory, statements of what causes what and why. If executives have the right theories in their heads, they can very quickly interpret market developments. They can identify what matters and why, and act accordingly. So we suggest decision-makers should start by gaining a deep understanding of the relevant collection of theories, and then be alert for signals that indicate certain types of developments.
Clayton ChristensenEfficiency innovations provide return on investment in 12-18 months. Empowering innovations take 5-10 years to yield a return. We have ample capital - oceans of capital - that is being reinvested into efficiency innovation.
Clayton ChristensenI have been blessed to see visions of eternity; and events in my future that have been important for me to foresee, have been revealed to me.
Clayton ChristensenAn innovation will get traction only if it helps people get something that they're already doing in their lives done better.
Clayton Christensen