Disruptive innovations create jobs, efficiency innovations destroy them.

Quite often startups were first out of the gate with a sustaining technology. But somehow the leaders got the technology and stayed atop their industries. Sometimes they acquired the startup; sometimes they just developed the technology as a follower and used their muscle and mass to win. But they always won.

Because these firms listened to their customers, invested aggressively in new technologies that would provide their customers more and better products of the sort they wanted, and because they carefully studied market trends and systematically allocated investment capital to innovations that promised the best returns, they lost their positions of leadership.

An innovation will get traction only if it helps people get something that they're already doing in their lives done better.

Innovation simply isn't as unpredictable as many people think. There isn't a cookbook yet, but we're getting there.

Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.

We don't hire ministers or priests to teach and care for us. This forces us to teach and care for each other - and in my view, this is the core of Christian living as Christ taught it.