Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.
Clayton ChristensenQuestions are places in your mind where answers fit. If you haven't asked the question, the answer has nowhere to go. It hits your mind and bounces right off. You have to ask the question - you have to want to know - in order to open up the space for the answer to fit.
Clayton ChristensenDon't worry about the level of individual prominence you have achieved; worry about the individuals you have helped become better people.
Clayton ChristensenEvery disruptive innovation is powered by a simplifying technology, and then the technology has to get embedded in a different kind of a business model. The first two decades of digital computing were characterized by the huge mainframe computers that filled a whole room, and they had to be operated by PhD Computer Scientists. It took the engineers at IBM about four years to design these mainframe computers because there were no rules. It was an intuitive art and just by trial and error and experimentation they would evolve to a computer that worked.
Clayton Christensen