Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.

Many think of management as cutting deals and laying people off and hiring people and buying and selling companies. That's not management, that's deal making. Management is the opportunity to help people become better people. Practiced that way, it's a magnificent profession.

If you study the root causes of business disasters, over and over you'll find this predisposition toward endeavors that offer immediate gratification.

Innovation almost always is not successful the first time out. You try something and it doesn't work and it takes confidence to say we haven't failed yet. Ultimately you become commercially successful.

You can invest to create the new growth business while the core business is still growing, because new business units don't need to get big fast. But when the core business stops growing, investing to create new growth businesses becomes impossible.

Intimate, loving, and enduring relationships with our family and close friends will be among the sources of the deepest joy in our lives.

You can't find returns in investments you haven't made.