I don't view it as mystic. I believe that God is our father. He created us. He is powerful because he knows everything. Therefore everything I learn that is true makes me more like my father in heaven. When science seems to contradict religion, then one, the other, or both are wrong, or incomplete. Truth is not incompatible with itself. When I benefit from science it's actually not correct for me to say it resulted from science and not from God. They work in concert.

Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.

If you take away religion, you can't hire enough police.

Disruption is, at its core, a really powerful idea, but everyone hijacks the idea to do whatever they want now.

Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.

It is a company's customers who effectively control what it can and cannot do.

When product performance outstrips the ability of customers to use that performance in an industry, the competitive game changes. Under those circumstances you have to decouple components businesses from assembly businesses.