Kitsch is deceptive. It has many different levels, and some of them are high enough to be dangerous to the naive seeker of true light.
Clement GreenbergThe peasant finds no "natural" urgency within himself that will drive him toward Picasso in spite of all difficulties. In the end the peasant will go back to kitsch when he feels like looking at pictures, for he can enjoy kitsch without effort
Clement GreenbergIt has become apparent that art can have a startling impact without really being or saying anything startling — or new. The character itself of being startling, spectacular, or upsetting has become conventionalized, part of safe good taste.
Clement GreenbergA poor life is lived by any one who doesn't regularly take time out to stand and gaze, or sit and listen, or touch, or smell, or brood, without any further end in mind, simply for the satisfaction gotten from what is gazed at, listened to, touched, smelled, or brooded upon.
Clement Greenberg