True elegance consists not in having a closet bursting with clothes, but rather in having a few well-chosen numbers in which one feels totally at ease.

A women who doesn't wear perfume has no future.

Innovation! One cannot be forever innovating. I want to create classics

Fashion is not simply a matter of clothes. Fashion is in the air, born upon the wind. One intuits it. It is in the sky and on the road.

Luxury is a necessity that begins where necessity ends

A style does not go out of style as long as it adapts itself to its period. When there is an incompatibility between the style and a certain state of mind, it is never the style that triumphs.

Everyone marries the Duke of Westminster. There are a lot of duchesses, but only one Coco Chanel.