Fashion is not simply a matter of clothes. Fashion is in the air, born upon the wind. One intuits it. It is in the sky and on the road.
Coco ChanelWomen must tell men always that they are the strong ones. They are the big, the strong, the wonderful. In truth, women are the strong ones. It is just my opinion, I am not a professor.
Coco ChanelThe hat is not for the street: it will never be democratized. But there are certain houses that one cannot enter without a hat. And one must always wear a hat when lunching with people whom one does not know well. One appears to one's best advantage.
Coco ChanelThere goes a woman who knows all the things that can be taught and none of the things that cannot be taught.
Coco ChanelI invented my life by taking for granted that everything I did not like would have an opposite, which I would like.
Coco ChanelHappiness is the secret of beauty. But who knows the secret of happiness? The wise woman keeps her cosmetics at hand.
Coco ChanelI don't understand how a woman can leave the house without fixing herself up a little - if only out of politeness. And then, you never know, maybe that's the day she has a date with destiny. And it's best to be as pretty as possible for destiny.
Coco ChanelA beautiful dress may look beautiful on a hanger, but that means nothing. It must be seen on the shoulders, with the movement of the arms, the legs, and the waist.
Coco ChanelYou cannot keep up a nightlife and amount to anything in the day. You cannot indulge in those foods and liquors that destroy the physique and still hope to have a physique that functions with the minimum of destruction to itself. A candle burnt at both ends may shed a brighter light, but the darkness that follows is for a longer time.
Coco ChanelWhy am I so determined to put the shoulder where it belongs? Women have very round shoulders that push forward slightly; this touches me and I say: 'One must not hide that!' Then someone tells you: 'The shoulder is on the back'. I have never seen women with shoulders on their backs.
Coco ChanelI love luxury. And luxury lies not in richness and ornateness but in the absence of vulgarity. Vulgarity is the ugliest word in our language. I stay in the game to fight it.
Coco ChanelNature gives you the face you have at twenty; it is up to you to merit the face you have at fifty.
Coco ChanelI am not young but I feel young. The day I feel old, I will go to bed and stay there. J'aime la vie! I feel that to live is a wonderful thing.
Coco ChanelAfter a fashion, they did, mingling the sale of perfumes with anti-Nazi propaganda. In the event, my tirelessly publicised determination to wrest back control of the business neutralised most of the adverse repercussions on me from an unwilling association with their propaganda.
Coco Chanel