When I was building robots in the early 1990s, the problems of voice recognition, image understanding, VOIP, even touchscreen technologies - these were robotics problems.

There are so many opportunities to make a bad decision in building a robot company on top of all the normal ways that entrepreneurs screw up that it is incredibly difficult to truly create value because it is so cost-sensitive.

Around the late 1990s, I'd become convinced that one of the killer applications of robotics came from connecting robots to the Internet. The idea of solving generalized artificial intelligence was still far away, but heck, I could rent brains by hiring operators. iRobot was the name of the company and one of our most ambitious projects, iRobot LE.

In the end, robots do things that people can do. So there is a cost above which you can hire somebody to do it, and that bounds the opportunity.

At the World Cup, there is a constant risk that you might find a bag or some object that has been left behind, and no one is quite sure what it is. To bring in a full bomb-disposal team for each item can be very time-consuming. The PackBot can go over rough terrain, climb stairs, pick things up, and also be operated from a safe distance.

When we built Roomba, we explicitly designed it to not have a face. We didn't want to think it was cute, we wanted people to take it seriously so we gave it more of an industrial look. People personified their Roomba anyway. Over 80 percent of people name their robot. We did nothing to encourage people to do that but they do it anyway.

In the beginning of Roomba, we all took turns answering the support line. Once, a woman called and explained that her robot had a defective motor. I said, 'Send it back. We'll send you a new one.' She said, 'No - I'm not sending you Rosie.'