I've had a long association with the theater over the years but I had never produced a play and it was something that I'd always wanted to do.The movies moved away from dramas, and I think that I'm very excited by the opportunity to take smart writing that takes risks and see it on stage. It's exciting to see that engagement between the audience and the playwright.

I think that the marketplace has changed in many dramatic ways but actually in some sense it's remained the same because the challenge of creating quality programming is the same, and I've always thought that if you follow the great material everything else will fall in to place.

One of the things that's different about London and the English market is that theater and film and television are all based in London. It's not quite the same as in the States where if the playwright here wants a successful TV or film career, they're whisked away by Hollywood.

If the play works in an emotional and engaging way purely from what's on the page, then what's on the stage will be the icing on the cake. If the play didn't work as a play on its own terms, none of the magic, none of the special effects or theatricality of it all, would add up to anything.

When I did Nicholas Nickelby originally, that was a co-production between the new Channel 4, Polygram in Europe and Mobil Oil in America, and I have been involved in working on co-productions for years on both sides of the Atlantic and that's very much at the core of what Playground is doing. So marrying, finding projects that can be co-produced and can be produced using the very best talent from both sides of the Atlantic that's absolutely right at the center of what Playground is doing.

I've had a long association with the theater over the years but I had never produced a play and it was something that I'd always wanted to do.The movies moved away from dramas, and I think that I'm very excited by the opportunity to take smart writing that takes risks and see it on stage. It's exciting to see that engagement between the audience and the playwright.

I live in New York, so I'm used to the audiences that cheer and clap through a play. It is unusual for London audiences.