In writing, the connection between storyteller and audience is just as important. By using some subtle devices, a narrator can reach out to the reader and say, 'We’re in this together.'

Ultimately, whether we are writing posts, paragraphs, essays, arguments, memoirs, monographs or even just the Great American Tweet, writing is and should be a grand adventure.

There is no one way to render an idea. Let’s explore how masters of the sentence play with length and style to make their sentences distinctive.

Voice is the je ne sais quoi of spirited writing. It separates brochures and brilliance, memo and memoir, a ship's log and The Old Man and the Sea. The best writers stamp prose with their own distinctive personality; their timbre and tone are as recognizable as their voices on the phone. To cultivate voice, you must listen for the music of language-the vernacular, the syntactic tics, the cadences.

Writers today must navigate the shifting verbal currents of the post-Gutenberg era. When does jargon end and a new vernacular begin? Where's the line between neologism and hype? What's the language of the global village? How can we keep pace with technology without getting bogged down in buzzwords? Is it possible to write about machines without losing a sense of humanity and poetry?

Our word choices give a sentence its luster, and they deserve intense attention.

Writers dream of sentences that sail through the waters of thought. We try to control their shape and size, and we struggle to let them glide, rather than thrash at sea.