In writing, the connection between storyteller and audience is just as important. By using some subtle devices, a narrator can reach out to the reader and say, 'We’re in this together.'

Be bold. Be fast. Get to the point right away. The best email communication is simple and clear.

Ultimately, whether we are writing posts, paragraphs, essays, arguments, memoirs, monographs or even just the Great American Tweet, writing is and should be a grand adventure.

A sentence can offer a moment of quiet, it can crackle with energy or it can just lie there, listless and uninteresting. What makes the difference? The verb.

Writers today must navigate the shifting verbal currents of the post-Gutenberg era. When does jargon end and a new vernacular begin? Where's the line between neologism and hype? What's the language of the global village? How can we keep pace with technology without getting bogged down in buzzwords? Is it possible to write about machines without losing a sense of humanity and poetry?

Writers dream of sentences that sail through the waters of thought. We try to control their shape and size, and we struggle to let them glide, rather than thrash at sea.

Our word choices give a sentence its luster, and they deserve intense attention.