It may be hard to monetize fame, but it is impossible to monetize obscurity.
The first casualty of any battle is the plan of attack.
Put simply, I want to treat my readers as partners and not crooks. There is no future in calling your most active promoters crooks.
All secrets become deep. All secrets become dark. That's in the nature of secrets.
Conversation is king. Content is just something to talk about.
What if I got hit by lightning while walking with an umbrella? Ban umbrellas! Fight the menace of lightning!