Don`t make unimportant things important
A large movement covers a small movement
Most magicians consider the palm an easy move to make. They are inclined to believe that they are 'getting away with it,' when they are in fact fortunate enough to have a polite audience.
How are you coming into the effect? How are you getting out?
A good magic effect should easily be described in one sentence.
If I could climax as many times as a Derek Dingle routine I would be a happy man!