If you want others to like you, if you want to develop real friendships, if you want to help others at the same time as you help yourself, keep this principle in mind: Become genuinely interested in other people.

Cash can buy, but it takes enthusiasm to sell.

Is enthusiasm important in selling? Yes, genuine, heartfelt enthusiasm is one of the most potent factors of success in almost any undertaking.

The person who seeks all their applause from outside has their happiness in another's keeping .

Five hundred years before Christ was born, the Greek philosopher Heraclitus told his students that "everything changes except the law of change". He said: "You cannot step in the same river twice." The river changes every second; and so does the man who stepped in it. Life is a ceaseless change. The only certainty is today. Why mar the beauty of living today by trying to solve the problems of a future that is shrouded in ceaseless change and uncertainty-a future that no one can possibly foretell?

Begin with praise and honest appreciation.

The resentment that criticism engenders can demoralize employees, family members and friends, and still not correct the situation that has been condemned.