Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt.
Dale CarnegieThe most important thing in life is not simply to capitalize on your gains. Any fool can do that. The important thing is to profit from your losses. That requires intelligence, and makes the difference between a man of sense and a fool.
Dale CarnegieIf you argue and rankle and contradict, you may achieve a victory sometimes; but it will be an empty victory because you will never get your opponent's good will.
Dale Carnegie