I'm slightly ambivalent to the whole relationship between the whole advertising world and music. I think sometimes it works and sometimes it's a really bad mismatch. I think on this occasion its fine because the iPod is like your own mini-library and that can't be a bad thing. It promotes eclecticism and that's very much what we are about so it's a good relationship.
Damon AlbarnAnd there are no stars and that you're never really sure who's doing what and what voice is what and, you know what I mean? It's supposed to be quite elusive
Damon AlbarnA lot of Gorillaz songs were very personal. I mean, that's why it was interesting, because it wasn't music being made for a cartoon. It was something different. It was a much more emotional affair. I wasn't necessarily thinking in the third-person then.
Damon AlbarnTrying to write music that's sensitive to 400 years ago takes a bit of madness, as it's such a long stretch of time.
Damon Albarn