We feel pretty comfortable making music but beyond that there have been other things to take into account, including promotion, marketing, airplay.
Damon ThomasWe're not just R&B guys. We can do pop, rock, blues . . . a wide variety. We are musicians and play several instruments. We understand how to record things live and work with an orchestra. We can also program with a drum machine and work with all the other computerized components that are current today.
Damon ThomasThe way radio is working right now, you can't put out anything just based on the producer's name. The general public and radio are so selective and focused on a certain genre and a certain set of songs that you have to have a great song to crack through all that.
Damon ThomasWe constantly try to change and stay fresh. We've done a lot of different styles of music: R&B, hip-hop, rock, orchestral. So when people hear us doing a rock'n'roll record or a movie like "Dreamgirls," they'll say, "Hey, that doesn't sound like an Underdogs sound."
Damon Thomas