Money are very difficult to think about. So, we think about money as the opportunity cost of money. So, we at some point went to a Toyota dealership and we asked people, what will you not be able to do in the future if you bought this Toyota?
Dan ArielyWith everything you do, in fact, you should train yourself to question your repeated behaviors.
Dan ArielyOnce you break the social norm and create a new social norm, all of a sudden it can stay with us for a long time.
Dan Ariely