Most clients expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.
Dan BrownMedicine, electronic communications, space travel, genetic manipulation . . . these are the miracles about which we now tell our children. These are the miracles we herald as proof that science will bring us the answers. The ancient stories of immaculate conceptions, burning bushes, and parting seas are no longer relevant. God has become obsolete. Science has won the battle.
Dan Brown...the word occult, despite conjuring images of devil worship, actually means โhiddenโ or โobscured.โ In times of religious oppression, knowledge that was counterdoctrinal had to be kept hidden or โoccult,โ and because the church felt threatened by this, they redefined anything โoccultโ as evil, and the prejudice survived.
Dan Brown