I still get up every morning at 4 A.M. I write seven days a week, including Christmas. And I still face a blank page every morning, and my characters don't really care how many books I've sold.

Most clients expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.

Men go to far greater lengths to avoid what they fear than to obtain what they desire.

Since the beginning of time, spirituality and religion have been called to fill in the gaps that science did not understand.

Angels and demons were identical--interchangeable archetypes--all a matter of polarity. The guardian angel who conquered your enemy in battle was perceived by your enemy as a demon destroyer.

If I'm not at my desk by 4 AM, I feel like I'm missing my most productive hours. In addition to starting early, I keep an antique hour glass on my desk and every hour break briefly to do pushups, sit-ups, and some quick stretches. I find this helps keep the blood (and ideas) flowing.

And when you get where you’re going, you darn well better look great!