Most clients expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.

Sooner or later we've all got to let go of our past.

Oh, this faithless world! Someone must deliver them. You. If not you, who? You have been saved for a reason. Show them the old demons. Remind them of their fear. Apathy is death. Without darkness, there is no light. Without evil, there is no good. Make them choose. Dark or light. Where is the fear? Where are the heroes? If not now, when?

God is found in the collection of Many. . . rather than in the One.

Most clients expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.

Madness is the WHO staring into the abyss and denying it is there. Madness is an ostrich who sticks her head in the sand while a pack of hyenas closes around her. - Lanky Man with green eyes

Nothing captures human interest more than human tragedy.