Most clients expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.

Pain is a part of growing-up. It is how we learn.

Misunderstanding a culture's symbols is a common root of predujice.

One does not need to have cancer to analyze its symptoms.

Is it not possible that we are still living in the Dark Ages, still mocking the suggestion of 'mystical' forces that we cannot see or comprehend.

Proof ... was a conclusion built on a pyramid of facts, a broad base of accepted information on which more specific assertions were made.

The Book of Reveal-ation in the Bible predicts an unveiling of great truth and unimaginable wisdom. The Apocalypse is not the end of the world, but rather it is the end of the world as we know it. The prophesy of the Apocalypse is just one of the Bible's beautiful messages that has been distorted.