Most clients expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.
Dan BrownI don't read horror, ever. When I was 15, I made the mistake of reading part of 'The Exorcist.' It was the first and last horror book I've ever opened.
Dan Brown