Most clients expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.

Everyone loves a conspiracy.

‎"Cardinal Baggia," the killer hissed. "Have you prayed yet?" The Italian's eyes were fearless. "Only for your soul.

Death is usually an all-or-nothing thing!

Faith is a continuum, and we each fall on that line where we may. By attempting to rigidly classify ethereal concepts like faith, we end up debating semantics to the point where we entirely miss the obvious - that is, that we are all trying to decipher life's big mysteries, and we're each following our own paths of enlightenment.

Chaos was the natural law of the universe. Indifference was the engine of entropy. Man's apathy was the fertile ground in which the dark spirits tended their seeds.

Can you keep secrets? Can you know a thing and never say it again?