Most clients expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.

Don't spend...but mend yourself.

Denial is a critical part of the human coping mechanism. Without it, we would all wake up terrified every morning about all the ways we could die. Instead, our minds block out our existential fears by focusing on stresses we can handle—like getting to work on time or paying our taxes.

It is said that in death, all things become clear.

Sometimes a legend that endures for centuries... endures for a reason.

So long as they speak your name, you shall never die.

Because most Christians want it both ways. They want to be able to proudly declare they are believers in the Bible and yet simply ignore those parts they find too difficult or too inconvenient to believe.