I was very excited to hone in on John Goodman. Casting John first really set the tone. He's very good at being terrifying and being hilarious, and I loved the idea of that character not being merely 'moustache-twirly'. I enjoyed being scared by him.

I spent a long time trying to make it in the commercial world hoping that commercials would then lead to movies. That was a less-travelled path at the time, although it's very well-travelled now.

I was very excited to hone in on John Goodman. Casting John first really set the tone. He's very good at being terrifying and being hilarious, and I loved the idea of that character not being merely 'moustache-twirly'. I enjoyed being scared by him.

I allow myself to get firmly sucked in. I love that! I come from that.

I've definitely seen things that have made me laugh. And there's some things that are really smart and like, "Oh man, we should have done that, that's really cool!" And there's some things that are like, "Oh, do they know something? I don't know!" So there's the whole variety of things that are in those theories. But they're cool.

A lot of the commercials that I was doing were very slice-of-life, emotional, documentary-style, not big and cinematic and ultimately like the kind of movie I wanted to make.

I grew up loving Ridley Scott and Tony Scott and Michael Bay and Adrian Lyne.