The star is the ultimate American verification of Jean-Jacques Rousseau's Emile. His mere existence proves the perfectability of any man or woman. Oh wonderful pliability of human nature, in a society where anyone can become a celebrity! And where any celebrity . . . may become a star!

Human models are more vivid and more persuasive than explicit moral commands.

Freedom means the opportunity to be what we never thought we would be.

In the small town each citizen had done something in his own way to build the community. The town booster had a vision of the future which he tried to fulfill. The suburb dweller by contrast started with the future

We must abandon the prevalent belief in the superior wisdom of the ignorant.

Being known primarily for their well-knownness, celebrities intensify their celebrity images simply by becoming widely known for relations among themselves. By a kind of symbiosis, celebrities live off one another.

Modern tourist guides have helped raised tourist expectations. And they have provided the natives- from Kaiser Wilhelm down to the villagers of Chichacestenango - with a detailed and itemized list of what is expected of them and when. These are the up-to-date scripts for actors on the tourists' stage.