In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.
Daniel J. BoorstinThe computer can help us find what we know is there. But the book remains our symbol and our resource for the unimagined question and the unwelcome answer.
Daniel J. BoorstinDispersed as the Jews are, they still form one nation, foreign to the land they live in.
Daniel J. BoorstinThe force of the advertising word and image dwarfs the power of other literature in the 20th century.
Daniel J. BoorstinIn fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.
Daniel J. Boorstin