In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.
Daniel J. BoorstinAs individuals and as a nation, we now suffer from social narcissism. The beloved Echo of our ancestors, the virgin America, has been abandoned. We have fallen in love with our own image, with images of our making, which turn out to be images of ourselves.
Daniel J. BoorstinIn the small town each citizen had done something in his own way to build the community. The town booster had a vision of the future which he tried to fulfill. The suburb dweller by contrast started with the future
Daniel J. Boorstin