In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.

The most promising words ever written on the maps of human knowledge are terra incognita, unknown territory.

Technology is so much fun but we can drown in our technology. The fog of information can drive out knowledge.

Where ruts have not yet been worn, it requires less effort to stay out of them.

The celebrity is a person who is known for his well-knownness.

But rather that we should lose our sense that neither can become the other, that the traditional novel form continues to enlarge our experience in those very areas where the wide-angle lense and the Cinerama screen tend to narrow it.

The hero was distinguished by his achievement; the celebrity by his name or trademark.