You'd think people would realize they're bad at multitasking and would quit. But a cognitive illusion sets in, fueled in part by a dopamine-adrenaline feedback loop, in which multitaskers think they are doing great.
Daniel LevitinWe really are living in an age of information overload. Google estimates that there are 300 exabytes (300 followed by 18 zeros) of human-made information in the world today. Only four years ago there were just 30 exabytes. We've created more information in the past few years than in all of human history before us.
Daniel LevitinThe processing capacity of the conscious mind has been estimated at 120 bits per second.
Daniel LevitinWhen a language advances and adds a third term to its lexicon for color, the third term is always red.
Daniel Levitin