The teacher is commodified, the school is a shop, the subjects are consumer goods. To read, to think, to reflect, isn't a question of want, it's a question of need.
Daniel PennacBut reading is different, reading is something you do. With TV, and cinema for that matter, everything's handed to you on a plate, nothing has to be worked at, they just spoon-feed you. The picture, the sound, the scenery, the atmospheric music in case you haven't understood what the director's on about... The creaking door that tells you to be stiff. You have to imagine it all when you're reading.
Daniel PennacIf you`re wondering how you`ll find time, it means you don`t really want to read. Because nobody`s ever got time. Children certainly haven`t, nor have teenagers or grown-ups. Life always gets in the way. <...> Time to read is always time stolen. <...> Stolen from what? From the tyranny of living.”- p.125
Daniel Pennac